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Ecommerce Solutions · Delivered Case Study

SRL Pixel LED’s Glowing Hub

An Omnichannel E-Commerce & Retail POS Platform for Next-Generation Addressable LED Lighting and Controllers.

Client: SRL Pixel LED Lighting Inc.
Industry: Smart LED Lighting, Architectural Illumination & Hardware
Timeline: 8 Weeks
Region: India
Live URL:srlpixel.com
Discuss a Similar Build Live WebsiteView Platform Screens ↓
Verified ROI Bank-Grade Code
Ecommerce Solutions
SRL Pixel LED’s Glowing Hub Preview
Click to View Full Showcase ↓

Quantified Business Outcomes

Every engineering milestone tied directly to verifiable application speed, scalability, and bottom-line revenue impact.

Production Deployed
0%Stock Discrepancy
<60sMobile OTP Checkout
100%Real-Time POS Sync
100%GST Tax Invoiced
PHP 8CodeIgniter MVCMySQL / MariaDBBootstrap 5.3JavaScript (ES6+)Razorpay APIMobile OTP ServiceSweetAlert2Bootstrap IconsCustom Neon Token SystemAutomated GST Invoicing
PHP 8CodeIgniter MVCMySQL / MariaDBBootstrap 5.3JavaScript (ES6+)Razorpay APIMobile OTP ServiceSweetAlert2Bootstrap IconsCustom Neon Token SystemAutomated GST Invoicing
Platform Visuals & Interface Walkthrough

High-Fidelity Interface Showcase & Multi-Device Experience

Explore the production-deployed UI engineered for effortless customer booking, responsive multi-device adaptability, and streamlined operational control.

https://srlpixel.com↗
Live DeploymentVisit Live Site
SRL Pixel LED’s Glowing Hub
Active ScreenResponsive Multi-Device Storefront — MacBook, iPad & iPhone Shopping Experience

Visual Gallery & Platform Screens

Click any screen to open the interactive high-resolution preview.

6 Screens Available
Responsive Multi-Device Storefront — MacBook, iPad & iPhone Shopping Experience
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Nandani — Kitchen Appliance Portal — Interactive Responsive Experience & Touchpoint Journey
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Strategic Engineering

The Challenge & The Vision Architectural Solution

How we deconstructed technical debt, eliminated bottlenecks, and delivered an uncompromising system.

The Business Challenge

Legacy Bottlenecks & Growth Hurdles

Specialized commercial lighting businesses (addressable WS2811/WS2812B pixel LEDs, neon flex ropes, programmable DMX/SD controllers, and industrial power supplies) face unique operational hurdles: complex catalogs requiring technical differentiation, channel disconnect between nationwide online sales and physical walk-in retail counter sales leading to inventory mismatch and double-selling, and checkout friction causing cart abandonment while walk-in counters demanded rapid item lookup and instant GST-compliant tax invoicing.

The Vision Solution

Modern Architecture & Scale

We engineered a unified Omnichannel E-Commerce & Point-of-Sale (POS) Ecosystem that unites digital storefronts and physical counter operations under one centralized real-time database. The platform combines a cyber-aesthetic customer shopping experience with an admin back-office, live inventory synchronization, dynamic promo coupon engine, passwordless mobile OTP checkout, and automated thermal/A4 GST tax invoicing.

Modular Architecture

Core System Modules & Feature Breakdown

A high-cohesion, low-coupling module hierarchy engineered to power seamless customer reservations and enterprise fleet management.

01

Customer Storefront Experience

Cyber-luminescent dark theme with vibrant pink neon accents, responsive multi-device view, and app-style bottom navigation on mobile.

  • Categorized catalog: Pixel Strips, Neon Flex, Controllers & Power Supplies
  • High-resolution zoomable product gallery with fullscreen lightbox preview
  • AJAX interactive cart with sticky summary & live subtotal calculations
  • Automated free delivery threshold tracker (Free shipping above ₹10,000)
02

In-Store Point of Sale (Counter POS)

Dedicated walk-in retail sales terminal built into the admin back-office with instant customer autocomplete and live barcode/SKU lookup.

  • Instant product search by Name or SKU with live stock counters
  • Dynamic item billing grid with custom pricing and quick total computation
  • Real-time stock deduction upon billing to prevent online double-selling
  • Flexible split payments: Cash, UPI, and Cards with Paid/Partial tracking
03

Mobile-First OTP Authentication

Frictionless password-free customer onboarding and login using a 6-digit SMS OTP verification engine.

  • Quick mobile number sign-in with automated 6-digit OTP delivery
  • Countdown resend timer and brute-force attempt limit protections
  • Self-service account dashboard with multi-address management
  • Live order milestone tracking: Placed → Confirmed → Packed → Delivered
04

Commercial GST Tax Invoicing Engine

Automated generation of print-ready commercial tax invoices formatted for thermal counter receipt printers or A4 PDF records.

  • Programmatic Rupee words conversion (numberToWordsINR including Paise)
  • Standardized audit order naming schema (SRL-YYYYMMDD-XXXXX)
  • Itemized SKU breakdowns, customer billing/shipping details & tax totals
  • One-click browser print and PDF download for retail counter handover
05

Admin Management Suite & Analytics

Comprehensive operational cockpit tracking gross online sales, counter revenue, order volume, and catalog health.

  • Live revenue breakdown: Gross Online, Collected, and Counter POS Revenue
  • Inventory health tracking with automated alerts for low stock (≤ 5 units)
  • Product catalog manager with multi-image gallery uploads & SKU controls
  • Customer directory (CRM) tracking lifetime purchase histories & profiles
06

Promotions & Dynamic Coupon Engine

Flexible promotional marketing system supporting percentage discounts and flat rupee reductions with strict validation rules.

  • Configurable conditions: min cart value, max discount caps, date windows
  • Usage limits per promo code and per individual customer account
  • Real-time AJAX coupon verification and discount application at checkout
  • Full audit trail log tracking redemption history (coupon_usages)
07

Hybrid Payment & Checkout Gateway

Multi-channel checkout engine integrating automated Razorpay API payments alongside Cash on Delivery options.

  • Seamless Razorpay modal checkout (UPI, Credit/Debit Cards, Net Banking)
  • Secure Cash on Delivery (COD) processing with address validation
  • Instant payment status callbacks and automated order confirmation emails
  • Real-time payment reconciliation across digital and physical orders
08

Dynamic Homepage Hero Banner CMS

Admin-managed promotional banner and slider control center to feature seasonal lighting showcases and newly arrived inventory.

  • Manage hero sliders with custom badge text, headings, and CTAs
  • Scheduled publication dates and direct catalog destination linking
  • High-speed edge caching with WebP optimized image compression
  • Seamless responsive scaling across desktop, tablet, and mobile displays
Milestones Delivered

Key Engineering Deliverables & Artifacts

Core software components transferred to the client with full IP ownership.

Omnichannel Customer E-Commerce Storefront with Neon Dark Mode Theme

Designed for high concurrency, automated testing coverage, and zero downtime.

In-Store Point of Sale (POS) Counter Billing Terminal with Live SKU Lookup

Designed for high concurrency, automated testing coverage, and zero downtime.

Centralized Inventory Synchronization Engine preventing double-selling

Designed for high concurrency, automated testing coverage, and zero downtime.

Mobile-First Passwordless OTP Verification & Account Management Module

Designed for high concurrency, automated testing coverage, and zero downtime.

Dynamic Promotions, Coupon Engine & Homepage Banner CMS

Designed for high concurrency, automated testing coverage, and zero downtime.

Automated GST-Compliant Commercial Invoicing with Rupee-Word Conversion

Designed for high concurrency, automated testing coverage, and zero downtime.

Proven ROI & Metrics

Measurable Business Impact: Before vs. After

How modern workflow automation eliminated operational bottlenecks and boosted profitability across fleet operations.

Operational MetricBefore AutomationAfter System Deployment
Inventory SynchronizationManual phone updates & spreadsheet tracking0% discrepancy (real-time automated deduction)
Checkout Completion Speed4–6 minutes with complex form registrationsUnder 60 seconds with passwordless mobile OTP
Counter POS Billing TimeSlow manual billing causing walk-in queuesInstant SKU search, dynamic cart & thermal print
Invoicing & Tax ComplianceHandwritten receipts & manual tax math100% automated GST invoice with Rupee word conversion
Cart AbandonmentHigh drop-offs due to unexpected shipping costsLive free delivery threshold indicator (₹10,000+)
Model-View-Controller (MVC) with Real-Time Inventory & POS Synchronization
Role-Based Access Control (RBAC): Strict isolation between customer sessions (role = 0) and administrator counter privileges (role = 1)
Database Optimization: Indexed relational schema, foreign key constraints, and active record parameterized query abstraction preventing SQL injection
Security & Input Sanitization: Automated CSRF token protection, CodeIgniter input sanitization, and HTML entity escaping
Fast Server-Side Pagination: Optimized AJAX pagination algorithm rendering only current slice records for sub-second page performance
★★★★★

“The unified inventory system completely transformed our business. Before, we had to constantly check shelves when online orders came in. Now, our walk-in counter sales and digital storefront are in total sync, walk-in customers get instant invoices, and our online sales have grown dramatically.”

S
SRL Pixel Lighting TeamOperations & Retail Head, SRL Pixel LED's Glowing Hub
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Related Work

Related Service & Case Studies

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Core Service Capabilities

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Explore Ecommerce Solutions Services

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Read ReComm — Hyperlocal Marketplace Engine Case Study
Ecommerce SolutionsGhanshyam Murti Bhandar, Rajkot, Gujarat, India

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Read Ghanshyam Murti Bhandar – Marble Murti E-Commerce Platform Case Study