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Ecommerce Solutions · Delivered Case Study

ReComm — Hyperlocal Marketplace Engine

An enterprise hyperlocal multi-vendor marketplace platform connecting neighborhood merchants with digital consumers through real-time proximity discovery, dynamic road routing, and multi-slot delivery.

Client: ReComm Marketplace Technologies
Industry: Hyperlocal E-Commerce, Quick Commerce & FMCG
Timeline: 12 Weeks
Region: India
Live URL:recomm.in
Discuss a Similar Build Live WebsiteView Platform Screens ↓
Verified ROI Bank-Grade Code
Ecommerce Solutions
ReComm — Hyperlocal Marketplace Engine Preview
Click to View Full Showcase ↓

Quantified Business Outcomes

Every engineering milestone tied directly to verifiable application speed, scalability, and bottom-line revenue impact.

Production Deployed
<100msStore GPS Discovery
60+RESTful JSON APIs
2-TierGeodesic + OSRM Routing
100%Automated GST Invoiced
PHP 8CodeIgniter MVCMySQL Relational DBRESTful API (60+ Endpoints)Firebase JWT v7.1OSRM Road RoutingHaversine GeolocationRazorpay APIDomPDF v3.1BootstrapChart.js
PHP 8CodeIgniter MVCMySQL Relational DBRESTful API (60+ Endpoints)Firebase JWT v7.1OSRM Road RoutingHaversine GeolocationRazorpay APIDomPDF v3.1BootstrapChart.js
Platform Visuals & Interface Walkthrough

High-Fidelity Interface Showcase & Multi-Device Experience

Explore the production-deployed UI engineered for effortless customer booking, responsive multi-device adaptability, and streamlined operational control.

https://recomm.in↗
Live DeploymentVisit Live Site
ReComm — Hyperlocal Marketplace Engine
Active ScreenResponsive Multi-Device Platform — MacBook Pro, iPad & iPhone Hyperlocal Shopping Experience

Visual Gallery & Platform Screens

Click any screen to open the interactive high-resolution preview.

6 Screens Available
Responsive Multi-Device Platform — MacBook Pro, iPad & iPhone Hyperlocal Shopping Experience
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Strategic Engineering

The Challenge & The Vision Architectural Solution

How we deconstructed technical debt, eliminated bottlenecks, and delivered an uncompromising system.

The Business Challenge

Legacy Bottlenecks & Growth Hurdles

Traditional local brick-and-mortar retailers, supermarkets, and specialty merchants struggle to compete with quick-commerce giants: finding nearby open stores with accurate road distances without overwhelming mapping API costs; requiring 50 grocers to photograph and duplicate standard FMCG goods causes data clutter and high onboarding friction; standard e-commerce models fail for fresh groceries needing intraday delivery windows; and managing multi-vendor GST tax invoicing, payouts, and customer disputes creates heavy operational overhead.

The Vision Solution

Modern Architecture & Scale

Vision engineered ReComm as a scalable, 3-tier multi-tenant hyperlocal ecosystem: sub-millisecond Haversine geodesic filtering for instant store browsing paired with Open Source Routing Machine (OSRM) road distance engine for checkout delivery fee calculations; a decoupled Master Catalogue Architecture allowing merchants to link store inventory in one click with localized pricing; flexible multi-slot delivery supporting express dispatch, lunch/dinner windows, and custom pre-order timestamps; automated GST tax invoicing generating DomPDF invoices with Rupee amount in words; and a centralized Super-Admin governance cockpit with zero-friction vendor impersonation.

Modular Architecture

Core System Modules & Feature Breakdown

A high-cohesion, low-coupling module hierarchy engineered to power seamless customer reservations and enterprise fleet management.

01

Consumer Mobile & Web App (Customer Experience)

Fast hyperlocal discovery detecting customer GPS coordinates, filtering stores in serviceable radius, and checking live store schedule status.

  • Smart Geolocation & Proximity Discovery with live Open/Closed/Holiday indicators
  • Universal search & fast autocomplete across products, brands, and categories
  • Unified shopping cart with custom named shopping lists transferable in one click
  • Flexible multi-slot delivery: Express dispatch, Lunch slot, Dinner slot & Custom times
02

Vendor & Merchant Operations Portal

Decoupled store management portal with mobile OTP login, operating schedule controls, and 1-click Master SKU inventory linking.

  • Passwordless mobile OTP onboarding and store operational hours management
  • Decoupled Master SKU catalog linking with localized pricing and stock counts
  • Temporary outage switches to instantly prevent out-of-stock order placement
  • Live order fulfillment alerts, delivery partner dispatch, and cancellation logging
03

Central Super-Admin Console (Governance Cockpit)

Bird's-eye marketplace dashboard tracking real-time GMV, 7-day sales trends, vendor performance, and customer support tickets.

  • Operations dashboard with real-time Gross Merchandise Value (GMV) metrics
  • Master catalog & taxonomy repository ensuring high data quality across vendors
  • Zero-friction vendor impersonation (Login as Vendor) for swift phone support
  • Integrated helpdesk ticket tracking desk tied directly to order IDs
04

Hybrid Precision Geolocation & Routing Engine

Two-tier distance resolution avoiding expensive mapping API costs while providing accurate road routing for delivery riders.

  • Sub-millisecond Haversine geodesic math for instantaneous store filtering
  • OSRM road routing fallback on checkout with strict 2.0s timeout safeguards
  • Dynamic delivery fee engine computing base rates plus per-km shipping charges
  • Configurable global and per-store delivery radius caps (e.g. 20 km)
05

Commercial GST Tax Invoicing System

Automated DomPDF invoice engine formatting clean commercial tax invoices for thermal counter printers or A4 PDF download.

  • Programmatic Rupee words conversion (numberToWordsINR including Paise)
  • Standardized audit order naming schema (e.g. REC-YYYYMMDD-XXXXX)
  • Line-item GST tax rate breakdown, vendor GSTIN, and customer addresses
  • Automatic PDF attachment generation upon order completion
06

Payment, Settlement & Banking KYC

Secure multi-mode transaction processing powered by Razorpay API integration alongside Cash on Delivery options.

  • Razorpay modal checkout with server-side signature hash verification
  • Cash on Delivery (COD) processing with address validation checks
  • Merchant banking profile management (Current, Savings, Cash Credit, Overdraft)
  • Automated financial reconciliation and commission fee calculations
07

Multi-Tier Security & Headless API Suite

High-concurrency RESTful JSON API layer equipped with JWT session management, token blacklist tables, and strict RBAC isolation.

  • 60+ RESTful JSON endpoints powering customer, vendor, and admin clients
  • JSON Web Tokens (Firebase/JWT v7.1) with HMAC-SHA256 and blacklisting
  • Role-based access control isolating Customer, Vendor, and Super-Admin scopes
  • Active Record parameterized queries protecting against SQL injection
08

Legal Policy CMS & Compliance Engine

In-house policy management suite featuring draft saving, previewing, and version publishing with coded fallback safeguards.

  • Web editor for Terms & Conditions, Privacy Policy, and Refund Policies
  • Draft saving, instant live previewing, and version history publishing
  • Infallible hardcoded fallback defaults ensuring zero compliance downtime
  • Customer consent auditing across customer and merchant onboarding flows
Milestones Delivered

Key Engineering Deliverables & Artifacts

Core software components transferred to the client with full IP ownership.

Hyperlocal Consumer Web & PWA Shopping Application

Designed for high concurrency, automated testing coverage, and zero downtime.

Vendor & Merchant Store Management Operations Portal

Designed for high concurrency, automated testing coverage, and zero downtime.

Centralized Super-Admin Operations Cockpit & Governance CMS

Designed for high concurrency, automated testing coverage, and zero downtime.

Dual-Layer Geolocation & OSRM Road Distance Logistics Engine

Designed for high concurrency, automated testing coverage, and zero downtime.

Master Product Catalogue & Multi-Vendor Inventory Decoupling Engine

Designed for high concurrency, automated testing coverage, and zero downtime.

Automated GST Tax Invoicing & Courier AWB Tracking System

Designed for high concurrency, automated testing coverage, and zero downtime.

Proven ROI & Metrics

Measurable Business Impact: Before vs. After

How modern workflow automation eliminated operational bottlenecks and boosted profitability across fleet operations.

Operational MetricBefore AutomationAfter System Deployment
Store Discovery & Filtering3–5 seconds (slow external mapping API calls)Under 100ms (sub-millisecond geodesic Haversine math)
Merchant Catalog Onboarding4–7 days (manual photo/data entry per store)Under 10 minutes (1-click master catalog SKU linking)
Delivery SchedulingRigid next-day or 2-day delivery windowsMulti-slot flexible delivery (Express, Lunch, Dinner, Custom)
Distance CalculationInaccurate straight-line distance estimatesPrecision OSRM road routing with 2.0s fallback
Tax Invoicing & ComplianceDisorganized vendor paper receipts100% automated GST PDF tax invoices with Rupee word conversion
3-Tier Multi-Tenant Hyperlocal Ecosystem with Hybrid Geodesic/OSRM Routing
Hybrid Routing: Sub-millisecond geodesic Haversine proximity filtering combined with live OSRM road routing on checkout
Master Product Catalog: Decoupled master FMCG repository enabling 1-click vendor inventory linking without duplicate data entry
Enterprise Security: Firebase JWT v7.1 with token blacklist session invalidation and strict RBAC across Customer, Vendor, and Super-Admin
Automated Compliance: DomPDF v3.1 tax invoice generation with programmatic number-to-words Rupee conversion and AWB courier tracking
★★★★★

“ReComm enabled our regional merchant network to launch quick-commerce delivery in weeks instead of months. The master catalog made onboarding local supermarkets effortless, the delivery time slots fit our customers' exact daily routines, and the dual-layer routing keeps our mapping costs near zero while guaranteeing accurate road distances.”

R
ReComm Operations ManagementPlatform Operations Director, ReComm Marketplace Technologies
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